There are no direct references to the pandemic like face masks or social distancing, but the advert still aims to 'talk to the mood of the nation'.Ĭlaire Pointon, customer director for John Lewis, said: 'We deliberately said "let's not take it too close to the real world". The idea was inspired by the spontaneous acts of kindness that swept across the country at the start of lockdown.
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Told through a series of nine interconnecting vignettes, the advert follows a chain reaction of good deeds that change someone else's life in small but meaningful ways. Each scene is done in a different style, from hand-drawn animation to claymation and cinematography. The commercial, called Give a Little Love, shows how small acts of kindness can alleviate loneliness and bring joy to people who are quietly struggling. John Lewis' 2020 commercial, called Give a Little Love, shows how small acts of kindness can alleviate loneliness and bring joy to people who are quietly strugglingīut the high street retailer's festive ad this year, produced with its partner Waitrose, cost 'significantly less' to make than those previously, according to The Sun.
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The £30 budget for this year's ad is a stark contrast to John Lewis' 2019 TV advert starring Edgar the Dragon, which cost an estimated £7million to make. The video was shot during two cold nights in December last year and features a cover of 'You've Got a Friend' by Ward Thomas. The children then rush back home before returning with a dual piano stool so they can duet together. It featured his children delivering a piano to their grandfather, Geoff, for Christmas.Īfter delivering the piano to their grandfather, he shows the children a photograph of his late wife Janet - who is actually still alive in real life. Last Christmas, Mr Goodwin filmed a £10 advert which went viral and was seen over 50,000 times online.
I loved the bit where the kids teased Grandma about coming in.'Īnother wrote: 'This is my favourite Christmas ad this year', while a third added: 'That's so good.' The clip has already racked up nearly 1,000 views online, with one social media user commenting: 'This is brilliant. He joked: 'I had to promise a McDonald's at the end of the shoot to help him concentrate' Piano shop owner Mark pictured with his two children and their grandmother.